Broker Check
Closing the Gender Investing Gap: Empowering Women in Financial Markets

Closing the Gender Investing Gap: Empowering Women in Financial Markets

March 20, 2024

March is National Women’s Month, a time to celebrate the achievements and contributions of women around the world. In the realm of finance, women are making significant strides, particularly in the area of investing. Yet, despite these advancements, there is still a noticeable gap between men and women when it comes to investing.

The Statistics:

Statistics paint a compelling picture: 60% of women invest in the stock market, while 68% save for retirement. While these numbers demonstrate women’s growing engagement in investment activities, there are underlying challenges that affect their financial outcomes. Despite women often outperforming men in investment returns, their account balances tend to lag behind due to the persistent gender pay gap.

One encouraging trend is that women are starting to invest at a younger age. Research indicates that women between the ages of 18 and 35 are opening brokerage account at 21 years old and beginning retirement savings at 20 years old, showing a proactive approach to securing their financial futures. However, there’s skill work to be done to bridge the confidence gap between men and women in investing. Studies reveal that women are less confident in their investment abilities, with only 19% expressing confidence compared to 38% of men.

The Generations:

Generational differences also play a role in investment behaviors. Gen Z leads with 71% investing, followed closely by Millennials at 63%. Gen X and Baby Boomers trail behind at 55% and 57%, respectively. Despite varying levels of engagement, women across generations exhibit a more conservative approach to investing, which can be both an advantage and a challenge.

Calm Vs Complacency:

One notable trait among women investors is their ability to remain calm during market volatility. This resilience often translates into better long-term investment outcomes. However, this calm demeanor should not be mistaken for complacency. Women are actively seeking ways to enhance their financial literacy and take control of their financial decisions.

Closing the Gender Gap:

Closing the gender investing gap requires concerted efforts from both individuals and institutions. Initiatives aimed at promoting financial education and empowerment among women are crucial. Additionally, addressing systemic barriers such as the gender gap and biases in the financial industry is paramount.

The Future of Investing:

As we finish out this month, let us recognize the progress made in empowering women in finance while acknowledging the work that still lies ahead. By fostering a supportive environment that encourages women to participate fully in financial markets, we can create a more inclusive and equitable future for all.


  • Fidelity Investments (2021). "2021 Women and Investing Study."
  • Fidelity Investments (2022). "Fact Sheet: Fidelity's 2022 Money Moves."
  • Fidelity Investments (2023). "Fidelity Investments® Study: Women Tapping Into Their Financial Superpowers to Gain Ground with Their Money."
  • Robinhood (2021). "In a New Era of Investing, Gender and Generational Gaps Remain."